PyeongChang Winter Olympic Games Official

telecom partner KT approached us to be their

master agency to solidify their position as the

leader in 5G technology utilizing Olympic

marketing.

Starting with a 2 year strategy plan,
we supported KT with IOC/POCOG communication, marketing rights negotiations and approvals, and marketing activation. We achieved 1st in TOM(Top Of Mind) for 5G in the telecommunication category and over a billion dollars worth of marketing effectiveness.

Torch Relay

World's first special torch relay using 5G technology (drone, autonomous vehicles, MR)

Opening
Ceremony

Executed opening ceremony peace doves scene using 5G technology with over 200M viewers worldwide

Showcasing

Operated pavillion that showcased world's first 5G technology through experiential activities

Live Site

Operated experiential culture space at Gwanghwamoon to experience 5G technologyh and the Olympic Games