We were tapped by The North Face to create

an experience that extended its No.1 outdoor

brand presence and to share the joys of winter

outdoor activities to consumers through

Olympic marketing activities.

We provided campaign strategy,

IOC/POCOG communication and approvals, 

giveaway planning & production, and pavilion

activation.

The North Face showcase pavilion was the most visited site with over 230 thousand visitors, while the brand was ranked 1st amongnst Olympic sponsors regarding TOM measurement.